Brittany Cowan
Brittany is a creative, enthusiastic professional who is skilled in digital media marketing, marketing collateral development and design, public relations and strategic communication planning, international communication strategy, fundraising, grant writing, and event planning. She is passionate about empowerment programs for underprivileged populations and community education. She is Alaska-grown and loves international travel and volunteering abroad. She is a big believer that each individual can make a positive impact on the world.
Brittany earned her M.A. in International and Intercultural Communications from the University of Denver in June 2014. He course work concentrated in international communication, non profit management, and Latin American studies. She also holds her B.A. in Public Relations from the University of Southern California.
Brittany's Resume
EXPERIENCE:
Marketing Manager at Denver Public Schools, November 2016 - Present
-Develop and implement comprehensive strategic marketing communications plans for designated high-priority schools, DPS departments and programs and districtwide initiatives. Oversee implementation of those plans.
- Provide comprehensive, strategic marketing communications support to high-priority schools and departments, including professional consultation related to branding, marketing collateral, student recruitment and retention strategies, digital communications, media relations, event-based marketing, direct mail, internal communications and stakeholder engagement.
- Directly supervise Marketing Specialist; determine school marketing priorities, oversee project development and provide guidance on visual aesthetics, messaging, content and deliverables.
- Collaborate with graphic designer, web designer, videographer, photographer and copywriter to ensure consistency in messaging and visual branding.
- Act as main point of contact and project manager for client accounts; manage timeline, resources, budget and completion for multiple projects simultaneously while maintaining keen attention to detail.
- Support schools with templates, tactical timelines, consultations, connections to vendors and strategic advising. Host trainings to empower marketing autonomy at the school level.
- Assist DPS departments with communications and marketing initiatives related to department branding and high-priority department programs.
- Support communications team with marketing activities for the SchoolChoice process, outreach related to the Denver Plan goals, districtwide publications and events, internal communications campaigns, and other initiatives as assigned.
Regional Communications Specialist at Denver Public Schools, January 2015 - October 2016
- Supervised and implemented marketing and communications strategic plans to support student enrollment for schools in the Southeast, Near Northeast and Far Northeast regions.
- Provided direct support to high-priority schools, including professional consultation related to branding, marketing collateral, student recruitment and retention strategies, website design and development, social media, media relations, event-based marketing, internal communications, and stakeholder engagement.
-Oversaw the development of a regional communications strategy in the Southeast, Near Northeast and Far Northeast regions. As part of the regional strategy, created an editorial calendar of opportunities and regularly contributed to neighborhood newspapers, association newsletters, blogs, stakeholder meetings and/or larger Denver media as needed.
-Assisted the Marketing team with district-wide marketing and outreach related to the SchoolChoice process, including support in producing the Middle & High School Expo, Regional School Expo event series, the Enrollment Guide series.
- Led the project management for the district map, the Handbook for Students and Families, and other district-wide marketing efforts as assigned.
-Supported the priorities of the DPS Communications Office and its efforts in schools across DPS.
Development Coordinator at "I Have a Dream Foundation of Boulder County, March 2014- January 2015
Writing and Fundraising – Salesforce, Microsoft Office Suite
-Managed grant pipeline including writing all grant proposals for over 75 funding sources for the organization’s $1.6 million operating budget; developed Salesforce grant reports, determined impact statistics, and analyzed results
-Managed budgets and grant contracts; analyzed program evaluation results and created reports on successes
-Researched and acquired new funding opportunities; researched educational data to understand current Colorado trends
Social Media – Hootsuite, Facebook, Twitter, Instagram
-Planned social media calendar and assigned posting duties, created content, and analyzed results
Marketing and Public Relations – Adobe InDesign, ConstantContact, Joomla
-Managed website content on Joomla interface, planned calendar for website changes and administered updates
-Designed, wrote, printed and distributed printed newsletter, annual report, invitations for events, and holiday appeal
-Scheduled, wrote, and distributed monthly electronic newsletter and press releases as needed
-Acted as a liaison to the development community by attending public grant hearings and receptions
Marketing and Development Intern at Intercambio Uniting Communities, Oct 2013-Mar 2014
Social Media – Facebook, Twitter, and Google Analytics
-Developed comprehensive social media analysis and year-long plan for social media growth
-Analyzed Google Analytics trends and developed monthly report on website visitor data
Marketing, Storytelling and Fundraising – Adobe Creative Suite, Salesforce
-Wrote direct mail appeal letter, edited annual report copy and design
Project Development Constultant at Natik, March 2013-March 2014
Website Development and E-Commerce – WordPress, basic HTML and web design
-Implemented a microenterprise project in Santiago Atitlán; developed an online e-commerce outlet via WordPress to promote and sell traditional artisan goods and customized embroidery through online markets
Marketing, Writing and Fundraising – WordPress, Facebook, Twitter
-Created blog and social media content; wrote and edited grants
International Project Development and International Communication – Spanish language
-Collaborated with a cooperative of Tz’utujil Mayan women artisans on Natik’s Just Apparel project in Guatemala
Marketing Manager at i-to-i Volunteering, September 2010-September 2011
Marketing and Public Relations – Adobe Creative Suite, Google Adwords, ConstantContact
-Implemented regional marketing plan including keyword development for pay-per-click campaigns, media planning, online advertising, email newsletters, copywriting and design of marketing collateral
-Developed business relationships with universities and corporate advertising partners
-Organized event logistics including tradeshow booth design; acted as the face of the organization at all tradeshow events; managed event marketing and post-event follow up leading to thousands of new sales leads
Social Media – Facebook, Twitter
-Managed the regional social media calendar and content
Account Executive at Wild Honey Media, June 2009-September 2010
Marketing, Public Relations, and Social Media – Basic HTML, CMS, Hootsuite, Facebook, Twitter, Google Adwords/Analytics
-Provided client services including initial branding, website design and development, social media management, and search engine marketing; managed client expectations and developed detailed reporting and analysis
Project Management
-Managed 15+ clients and a team of three designers and technical developers on various advertising and marketing projects, from proposal through retainer phases; triaged project delivery
Marketing Coordinator at CampusCompare, September 2008-April 2009
Marketing, Public Relations and Social Media – Hootsuite, Facebook, Twitter, Google Adwords/Analytics, ConstantContact
-Managed marketing strategy through social media marketing, email marketing campaigns, press releases, SEO, keyword content development, PPC advertising, trade show organization
Business Development and Cross-Promotion
-Led on-campus user recruitment, built relationships with guidance counselors and university faculty
-Maintained business development collaborations with universities and educational organizations through back linking, digital content sharing, cross promotions, sponsored banner ads
-Increased traffic to campuscompare.com 1440% over 8 month period
EDUCATION:
Master of Arts, International and Intercultural Communications from the University of Denver September 2012- June 2014
Bachelor of Arts, Public Relations from the University of Southern California
August 2004- May 2008
